Traditionally, healthcare expenditure has been based on a fee-for-service model. That means when you access healthcare, you almost blindly pay for whatever gets done, regardless of whether all you got billed for was beneficial to you. The alternate model is referred to as value-based care. This aligns healthcare payments to outcomes that are of benefit to patients. Thus payments or reimbursements to healthcare providers and doctors isn’t based on clinical volumes, but on measurable ‘value’ of care and patient benefits.

There has been an explosion of many versions of e-cigarettes in the last few years. This has been a veiled attempt to mitigate the already known risks of smoking traditional cigarettes. But e-cigarettes are trendy, and have becoming increasingly attractive not only to smokers trying to quit, but to newer and younger smokers. Over time, there’s ongoing realization that e-cigarettes may not actually be a safer alternative.